Creative Advertising Campaign Assessment - 1323 Words

Creative advertising campaign: Assessment: 1 â€Å"Advertising, as we know it, could not exist without creativity.† â€Å"Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community†¦faster.† -Stephan Vogel, Ogilvy Mather Germany’s chief creative officer Creativity has always remained to be a very subjective term. Every individual has a different opinion of what they think about creativity. Some believe that creativity is a quality that you are born with; others believe that it is a talent that can be learnt and taught. The essential elements of creativity can be considered as imagination and inventiveness disciplined by routine skills. Advertising is a form of communicative activation which may be informative and persuasive in nature. It utilizes the mass or new media to persuade the consumers to purchase goods and services. Many brands choose advertising with a motive of promoting a new product or just promoting existing ones. In advertising, agencies survive on creative communication. Creativity has always been the basis for clients to justify advertising and the choice of agencies they make. Creativity can be defined as â€Å"the extent to which an ad contains brand or executional elements that are different, novel, unusual, original, unique, etc.† (Torrance’s measures) In the present highly competitive market, consumers are presented with vast range of products choicesShow MoreRelatedHow to Create a Persuasive Advertising Campaign998 Words   |  4 Pagessupport you to accomplish the best proposal for creating a persuasive advertising campaign for your organisation. 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